brightlytwisted honors the centuries old tradition of artistic mastery, prioritizing craftsmanship and authenticity over trends and superficial standards of style — evidenced by our commitment to the “one-of-one” concept (see: http://www.brightlytwisted.com/blog/2014/3/26/the-one-of-one-philosophy) and, with it, the conscious, daily effort to produce high-quality, sustainable goods that empower the wearer. The philosophy that drives our process strays from that of traditional manufacturing in our commitment to producing entirely unique, one-of-a-kind products designed to encourage originality in those who wear them. We don’t assume that our customers’ personal styles are identical (or even compatible) — nor do we want them to be. In a world rife with conformity, we strive to fulfill the unmet needs of those who use fashion as an outlet for honest self-expression.
Today, brightlytwisted operates out of a fully functioning production center in Metro-Detroit, complete with design/dye studio, processing/shipping department, home office, and showroom. Predominately a wholesale business, the brand offers a full line of contemporary women’s apparel, accessories, and home decor.
Decidedly a “support local” business, we strive to keep our production domestic wherever possible. Our apparel is manufactured entirely in-state (a la Michigan Fashion Proto of Lansing) using high-quality fabric sourced in the United States. Nine individuals are employed at brightlytwisted's home office - among whom, an exclusive team of four are responsible for cultivating our [uncommonly pretty] designs.